Marriott International announced this week the opening of W Costa Rica, the first hotel of the iconic brand in the country and the seventh in the Latin American region. The hotel, owned by Florida Ice and Farm Company, is located in the well-known province of Guanacaste, and the property is nestled in the exuberant Reserva Conchal, an exotic location known for its sustainable development, wildlife and luxury services.
W Costa Rica Reserva Conchal is the first W Escape in Central America and the second in the Latin American region together with the hotel in Punta de Mita, Mexico. (There are other W hotels in the Latin American region, but these two mentioned before are part of the W Escape brand).
These destinations come to challenge the traditional norms of luxury resorts with an iconic design and irreverent, daring experiences that color outside the conventional lines, a friendly service, that creates a fun atmosphere, full of energy and an authentic connection to the modern in the destination.
The Costa Rica hotel comes to the country to give a fresh touch to Guanacaste, joining its bold and ambitious culture and the unique nature of the country. The hotel combines a unique, locally inspired design, with a premium location, an excellent service culture of the W brand, an exclusive lifestyle programming and a contagious energy.
"W Costa Rica has been conceived to cater to those who yearn for vibrant and electric experiences and make music, fashion and design all the essentials for their unique lifestyle. Guests will have the opportunity to experience all this, combined with the unparalleled personalized service and the natural paradise of the country to make this adventure a unique journey in life, "said Hector Ladeveze, W Costa Rica General Manager.
W Hotels merges the high-design aesthetic and boutique spirit of an hotel owned independently with the attentive, professional service and great amenities of a first-class vacations resort, with different destinations in outstanding locations all around the globe.
Each W Hotel is distinctively inspired by its surroundings, its cutting-edge design, décor, outstanding cuisine and ambiance with authentic local influences of the regions in which they are opened. In this case, this Costa Rica resort is strongly influenced by the local culture, architecture, colors and flavors of the “tico” essence.
W Costa Rica has a unique design that is inspired by numerous elements of the physical, cultural and social context of Guanacaste. Wildlife, cultural emblems, indigenous works of art and surf lifestyle will be the center of the W experience of the guests. It was designed by Zurcher Architects in collaboration with the design firm based in Oakland called Mister Important Design.
Its objective is to reinterpret the destination of Costa Rica through the modern lens of the W. brand. The culture, history, and surroundings of the W hotel, converge in a unique design narrative that accompanies the guest throughout his journey through this iconic hotel.
The guest, crossing the main entrance, will come across a living fence of more than 2,000 native trees known as 'Naked Indian' and a vibrant red valet parking, inspired by the Guanacaste bullring, which will welcome you with open arms to enter the hotel.
The entrance, dramatic and full of life, is inspired by the Costa Rican marimba to give the guests that sense of belonging. Upon entering the hotel, you will enter through a majestic forest of Guanacaste in the Living Room with an incredible view towards the infinity pool and the amazing Playa Conchal.
The hotel has 150 rooms and suites that direct the view of the guest towards the spectacular landscape of Reserva Conchal. These are inspired by the renowned surf culture incorporating handmade molded boards manufactured in the neighboring town of Tamarindo. The walls are covered in color designed by a national artist reflecting the vibrant colors of the country and the typical carts of Costa Rica. To delight your palate, you will have five unique concepts of restaurants like Latitude 10 ° North and Market Food, of international and local cuisines.
In addition to this, the guest can enjoy in different social areas, such as the Wet Deck (pool and bar), the Living Room (lobby) and the "Blue Zone Beach Club". On the other hand, you can find peace and relaxation in the AWAY Spa, inspired by the metamorphosis of the different species of butterflies found in the country, offering a great option of treatments ideal for those visitors looking for wellness in Costa Rica.
Both the design and construction and the vast majority of materials used for its construction are of local origin; what keeps the thread of the Costa Rican inspiration firm from its roots. In addition to this, a wide variety of local producers and artists are part of the design intervention represented from textures and tapestries to magnificent sculptures and works of art that will accompany the guest during his experience in W Costa Rica.
With the opening, more than 200 direct jobs were created that are now part of the hotel's collaboration team, increasing the job offers in the region and helping with the sustainability of the area.
If you want to visit this brand new hotel in Costa Rica and have amazing vacations just contact us and we will assist you in everything you need.
We will be waiting for you!