In the course of the year a cooperative promotional campaign of Costa Rica will be developed in the cities of Toronto and Montreal.
The Costa Rican Tourism Board (ICT) and the Canadian Air Transat confirmed an increase in the offer of seats of this airline to the two international airports in Costa Rica. During this winter, they added two direct flights from the city of Toronto, one to the international air terminal of the Daniel Oduber Quirós, in Liberia Guanacaste, and another one to the Juan Santamaria International airport.
"The attraction of airlines and a greater supply of seats from our main tourist-emitting markets is a significant achievement that benefits national tourism and is the result of our permanent efforts in this strategic axis," said the Tourism Minister, Mrs. María Amalia Revelo.
"Over the past few years we have seen an increase in the popularity of Costa Rica among Canadian travelers and Air Transat is pleased to be able to respond with direct flights from Montreal and Toronto," said Annick Guérard, director of operations at Air Transat.
Hermes Navarro, Head of Investment Attraction of the ICT confirmed that the agreement was final during a meeting at the FITUR 2019 International Tourism Fair in Spain with representatives of the airline, at the end of January.
"We are very proud to strengthen ties with an airline that has shown strength in Canada, specifically in the cities of Montreal and Toronto, where the largest number of Canadian tourists come from," said Navarro.
Air Transat operates weekly flights to the capital city of San Jose from the cities of Montreal (on Monday and Friday) and Toronto (on Tuesday, Thursday and Sunday). In the case of the Liberia airport, the airline flies three times a week to Toronto (on Monday, Wednesday and Friday) and two times a week to Montreal (on Wednesday and Friday).
Joint improvements in the Canadian market
The ICT will also carry out a cooperative campaign with Air Transat throughout the year in the airline's own media and other mass media in Canada with the purpose of promoting trips to Costa Rica, mainly in the cities of Toronto and Montreal.
Although the amount of the investment and the date of execution are still to be defined, each of the parties will contribute 50% of the investment.
From Canada, there were 217,000 tourist arrivals on all roads in 2018, which represented an increase of 7.5% over the previous period.
According to ICT studies, 42% of Canadians who visit Costa Rica travel as a couple, 24% as a family to spend their holidays together, 22% of the visitors are traveling alone and 9% as friends. The studies also show that the average stay of visitors from Canada is 14 nights and the average expense per person is $ 110 per day.
Among the tastes and preferences of visitors from that country, it is possible to highlight the sun and beach activities (84%), the hiking trails (50%), the observation of flora and fauna (61%), visiting the volcanoes (46%), and also, the enjoyment of our thermal waters (37%), among other popular activities to enjoy during vacations. The data has been collected thanks to the departure surveys applied to tourists.
Now, if coming from Canada, you have more options to adapt your vacation itinerary and start enjoying your stay in this beautiful country. Contact us if we can assist you with anything, we will be more than pleased to ease you the planning process of your holidays!